
Leicester, UK based Neil Hill and his Shopfires project emerged in December 2023 with the single Summer Bruises which drew the attention of Subjangle boss Darrin Lee, the doyen of all things jangly, who offered the outlier Hill the opportunity to release an album. Buoyed by the success of his eponymous debut album, which was released on Subjangle in March 2024, and maybe even beginning to wonder whether the gloriously self-effacing Bandcamp tagline of ‘DIY pop recorded directly into a cheap laptop’ is entirely appropriate, Shopfires returned in July with Holding On To Let Go, again on Subjangle. As Lee himself says, in essence the second album is essentially more of the same, a fact worthy of celebration in the case of this emerging artist. Shopfires truly excel when it moves within the various ambits of beautiful jangly guitar pop in the vein of Brighter, Field Mice, Heavenly or Television Personalities. Often described as cascading, shimmering, rippling, chiming, fluttering, etc., Neil has somehow managed to achieve an accessible sound of harmonious complexity from a single acoustic guitar with the most basic of set ups. Embellished by warm keys and introspective lyrics, Neil has been able to capture an intelligent 80s pop aesthetic in a new and yet familiar way. As if this wasn’t enough, a few days ago Hill released Where We Belong, the first single taken from a forthcoming EP of songs which didn’t make it onto the last album.
It will be fascinating to see where Neil takes Shopfires next.



